Jumia Travel Launches “Dream Deals”
After recording massive success on Black Friday, Africa’s No 1 online hotel booking company launches Travel Wednesday Dream Deals.
Lagos, 14th December, 2016 – Following the remarkable 2016 Black Friday campaign that beat
all-times sales record of + 30% gross bookings a day, Jumia Travel is back in
the deals business with a new campaign dubbed “Travel Wednesday” running every
Wednesday on the company’s official website. The promotions, also called “Dream
Deals” consist of great discounts on top hotels in popular destinations, in a
bid to continue providing customers more vacation options especially during the
festive season.
While initially a maximum of 8 hotel
deals will run during the promotion, they will in the coming days be increased
to a total of 12 deals running until every Wednesday and Friday. “This is designed to meet our customers’
demand to have access to affordable travel options through Jumia Travel.
Following the impressive public response on Black Friday, we want to create a
new appointment for all travellers, an opportunity to get more deals that we
have negotiated with thousands of hotels across Africa,” noted Paul Midy,
CEO of Jumia Travel.
The deals have been launched in
African countries where the company has been on the forefront in providing
accommodation and travel packages within the means of most travelers. They
include Nigeria, Kenya, Uganda, Tanzania, Ivory Coast, Cameroon, Senegal, Ethiopia,
Ghana, and Algeria.
As in the case of Black Friday, the
Dream Deals will also be co-marketed across all Jumia ecosystem in the
countries they operate in. “More than 25%
of our Black Friday bookings came from the Jumia ecosystem. Thus, it is vital to
continue working closely with our sister companies to increase the traffic of
the customer, as this was the main objective of the rebranding” added Midy.
Comments
Post a Comment